Vital Eats - Brand & Visual Identity

“Vital Eats. approached us with the challenge of creating a brand identity that would communicate health, freshness, and approachability in the food industry. They wanted to appeal to a health-conscious audience while maintaining a vibrant and inviting feel. The task was to develop a visual language that would stand out in a competitive market and reflect their commitment to providing delicious and nutritious food options.

This meant crafting a logo, color palette, and typography that would feel both wholesome and energetic. We needed to create a brand that would resonate with individuals seeking healthy choices without compromising on taste or visual appeal. The goal was to build a brand that would position Vital Eats. as a go-to destination for delicious and nutritious meals.”

“Our approach to the Vital Eats. project was rooted in understanding their core values: health, quality ingredients, and a positive eating experience. We aimed to create a brand that would visually communicate these key attributes in an appealing way.

The logo, with its friendly “Vital Eats.” typography and the heart incorporated into the “V,” represents the brand’s focus on health and care. The rounded typeface adds a sense of approachability and warmth.

The color palette was carefully chosen to evoke feelings of energy and well-being. The yellow (#FEBF34) conveys optimism and freshness, while the pink/red (#EF3A59) adds a touch of vibrancy and appetite appeal.

The “Poppins” typeface, with its clean and rounded forms, was selected for its readability and friendly aesthetic. Its versatility allows for effective use across various applications.

We extended this visual language to various touchpoints, including restaurant signage, employee uniforms, and packaging. The bright and cheerful colors are consistently applied across these elements to create a recognizable brand presence.

The mockups of employees in uniform suggest a customer-facing service environment. Based on the visual evidence, the individuals appear to be wearing uniforms consistent with food service roles. However, it’s important to avoid making assumptions about their race, ethnicity, or specific roles within the company, as the image provides limited contextual information. The focus should remain on the branding elements applied to the uniforms.

The packaging designs (cup, bag, container) showcase how the brand identity translates to takeaway options, reinforcing brand recognition beyond the physical restaurant space.”