Pie Trip - Brand & Visual Identity

“Pie Trip approached us with the challenge of creating a brand identity that would capture the excitement and ease of travel. They sought a visual language that would be both modern and approachable, appealing to a wide range of travelers. The task was to develop a brand that would stand out in the travel industry and communicate the joy and simplicity of planning a trip.

This meant crafting a logo, color palette, and typography that would feel both dynamic and trustworthy. We needed to create a brand that would inspire wanderlust and position Pie Trip as a go-to service for seamless travel experiences.”

“Our approach to the Pie Trip project was rooted in understanding their core values: simplicity, adventure, and a seamless travel experience. We aimed to create a brand that would visually communicate these key attributes in an appealing and contemporary way.

The logo, with its playful “Pie Trip” typography and the clever integration of the airplane icon as the “i,” immediately conveys the essence of travel in a memorable way. The gradient fill adds a modern and dynamic touch to the logo.

The color palette, featuring a gradient of blue hues, evokes feelings of trust, reliability, and the vastness of the sky and sea – all commonly associated with travel. The dark blue background provides a sophisticated contrast, while the white text ensures clarity and readability.

The “Unbounded” font family, with its varying weights, provides flexibility for creating clear visual hierarchy across different communication materials. The bold heading captures attention, while the light body text ensures comfortable reading.

We extended this visual language to various touchpoints, including a t-shirt, envelope, business card, and letterhead. The t-shirt offers a casual brand representation, while the envelope and letterhead maintain a professional image. The business card with a QR code suggests a modern and tech-savvy approach to sharing information.

The overall branding aims to project an image of ease and reliability, making travel planning feel simple and enjoyable with Pie Trip.”