Mom's Closet - Trusted By Mom, Loved By Babies

“Mom’s Closet approached us with the challenge of creating a brand identity that would capture the essence of a stylish and relatable fashion boutique. They wanted to appeal to a discerning clientele, conveying a sense of sophistication and approachability. The task was to develop a visual language that would resonate with their target audience and establish them as a go-to destination for fashionable apparel.

This meant crafting a logo, color palette, and typography that would feel both elegant and inviting. We needed to create a brand that would inspire confidence and reflect the boutique’s commitment to quality and style. The goal was to build a brand that would position Mom’s Closet as a trusted and fashionable destination.”

“Our approach to the Mom’s Closet project was rooted in understanding their core values: style, quality, and a personalized shopping experience. We aimed to create a brand that would evoke a sense of sophistication and relatability.

The logo, with its script-style “mom’s closet” typography and stylized hanger symbol, represents the boutique’s focus on fashion and personalized service. The script typeface adds a touch of elegance and femininity.

The color palette was carefully chosen to reflect the boutique’s stylish and sophisticated aesthetic. The purple (#AE0BF1) conveys a sense of luxury and creativity, while the brown (#4B4A40) adds a touch of warmth and grounding. The white (#FFFFFF) ensures clarity and balance.

The “Engusto” typeface, with its elegant and readable forms, was selected for its versatility and contemporary feel. Its use across various applications creates a cohesive brand experience.

We extended this visual language to various touchpoints, including the outdoor sign and business cards. The outdoor sign mockup demonstrates the brand’s visibility and presence, while the business cards highlight the personalized service and attention to detail.”