PureBranding Co. - Brand & Visual Development

“Pure Branding Co. approached us with the challenge of creating a brand identity that would reflect their creative expertise and versatility. They wanted to convey a sense of professionalism, innovation, and a commitment to delivering impactful branding solutions. The task was to develop a visual language that would resonate with their diverse clientele and establish them as a leading agency in the industry.

This meant crafting a logo, color palette, and typography that would feel both sophisticated and adaptable. We needed to create a brand that would inspire confidence and showcase their ability to deliver exceptional results. The goal was to build a brand that would position Pure Branding Co. as a trusted partner for businesses seeking to elevate their brand presence.”

“Our approach to the Pure Branding Co. project was rooted in understanding their core values: creativity, strategy, and a commitment to client success. We aimed to create a brand that would reflect their expertise and inspire confidence.

The logo, with its stylized “PB” monogram and “Pure Branding Co.” typography, represents the agency’s focus on clear, impactful branding solutions. The monogram adds a touch of sophistication and memorability.

The color palette was carefully chosen to convey a sense of professionalism and innovation. The blue and light blue (#1F3ACD and #9ADBF1) evoke trust and reliability, while the cyan (#1FFFFF) adds a touch of creativity and modernity. The white (#FFFFFF) ensures clarity and balance.

The “DM Serif Display” typeface, with its clean and elegant forms, was selected for its readability and contemporary feel. Its versatility allows for effective use across various applications.

We extended this visual language to various touchpoints, including apparel mockups and presentation slides. The apparel mockups demonstrate the brand’s versatility and potential for merchandise applications.