Nutri Doctor - Your Personal Nutritional Expert

“Nutri Doctor approached us with the challenge of creating a brand identity that would convey professionalism and approachability in the field of nutrition. They wanted to establish themselves as a trusted resource for individuals seeking personalized dietary guidance. The task was to develop a visual language that would inspire confidence and reflect the expertise of their services.

This meant crafting a logo, color palette, and typography that would feel both professional and welcoming. We needed to create a brand that would resonate with individuals seeking to improve their health and well-being through personalized nutrition plans. The goal was to build a brand that would position Nutri Doctor as a leading authority in the field.”

“Our approach to the Nutri Doctor project was rooted in understanding their core values: expertise, personalization, and a commitment to improving lives through nutrition. We aimed to create a brand that would inspire trust and confidence in their services.

The logo, with its clean “nutri DOCTOR” typography and the “+” symbol, represents the brand’s focus on health and well-being. The “+” symbol suggests a positive and additive approach to nutrition.

The color palette was carefully chosen to reflect the natural and healthy aspects of nutrition. The light green (#C4D07C) evokes a sense of freshness and vitality, while the peach (#E7826E) adds a touch of warmth and approachability. The dark green (#1E2F23) provides a grounding and professional feel.

The sans-serif typography, with its clean and modern forms, was selected for its readability and contemporary feel. Its versatility allows for effective use across various applications.

We extended this visual language to various touchpoints, including the website mockup. The website mockup features an individual holding an apple, suggesting a focus on healthy eating and dietary advice.

Based on the visual evidence, the individual in the website mockup appears to be a healthcare professional. However, it’s important to avoid making assumptions about their race, ethnicity, or professional background, as the image provides limited contextual information. The focus should remain on the branding elements and their intended message.”