Vivi Travel - Brand & Visual Identity

“Vivi Travel approached us with an exciting challenge: to create a dynamic and memorable brand identity for their new city travel platform. They wanted to appeal to a modern, tech-savvy audience, highlighting the ease and excitement of urban exploration. The challenge was to capture the spirit of adventure and the convenience of digital travel planning in a visually compelling way.

We needed to craft a brand that felt both energetic and trustworthy, reflecting the seamless travel experience Vivi Travel offers. This meant developing a logo, color palette, and typography that would resonate with their target audience and stand out in a crowded digital marketplace. The goal was to create a brand that would inspire wanderlust and position Vivi Travel as the go-to platform for urban adventures.”

“Our approach to the Vivi Travel project was centered around creating a brand that felt fresh, accessible, and ready for adventure. We wanted to capture the vibrancy of city travel while emphasizing the ease of using their platform.

The circular logo, with its friendly typography and tagline “City Travel,” embodies the approachable and focused nature of the brand. The bright green (#4CF711) was chosen to convey energy, excitement, and a sense of discovery. It’s a color that stands out and immediately grabs attention, perfect for a digital-first brand. The muted green (#9ACEB5) adds a touch of sophistication and balance, while the white (#FFFFFF) ensures clarity and readability.

The “Addison” typeface, with its clean and modern lines, was selected for its versatility and contemporary feel. Its uppercase presentation adds a touch of boldness and confidence.

We extended this visual language to various digital and physical touchpoints, including the app icon, street-level posters, and marketing materials. The mockups you see demonstrate how the logo and color palette create a cohesive and engaging brand experience. The plane imagery reinforces the idea of travel and exploration, while the phone screen highlights the platform’s digital accessibility.

The tagline “Your Travel Expertise at Your Tips” emphasizes the convenience and expertise that Vivi Travel offers, making it a powerful and memorable part of the brand message.”