Strive Fitness Evolved - Brand & Visual Identity

“Strive Fitness Evolved approached us with the challenge of creating a powerful and contemporary brand identity for their fitness platform. They wanted to resonate with a diverse audience, conveying both strength and progress. The task was to develop a visual language that would inspire motivation and reflect the platform’s innovative approach to fitness.

This meant crafting a logo, color palette, and typography that would feel both energetic and sophisticated. We needed to create a brand that would stand out in the competitive fitness market and appeal to individuals at all stages of their fitness journey. The goal was to build a brand that would empower users and position Strive Fitness Evolved as a leader in the digital fitness space.”

“Our approach to the Strive Fitness Evolved project was rooted in understanding their core values: strength, progress, and community. We aimed to create a brand that would inspire and motivate users to achieve their fitness goals.

The logo, with its bold “Strive” typography and dynamic chevron symbol, represents the forward momentum and dedication to progress that the brand embodies. The geometric symbol adds a modern and energetic touch, reflecting the innovative nature of the platform.

The color palette was carefully chosen to convey strength and vitality. The deep blue (#000031) represents stability and trust, while the vibrant oranges (#FF9D00 and #FF7B00) add a burst of energy and enthusiasm. The white (#FFFFFF) ensures clarity and readability, allowing the other colors to stand out.

The sans-serif typography, with its clean and modern lines, was selected for its versatility and contemporary feel. The distinct styles for headings, sub-headings, body text, and information create a clear and organized visual hierarchy.

We extended this visual language to various digital and physical touchpoints, including the app icon, marketing materials, and the website. The mockups you see demonstrate how the logo and color palette create a cohesive and impactful brand experience. The gym setting reinforces the brand’s connection to fitness, while the app icon highlights its digital accessibility.

The section with the two individuals holding dumbbells suggests a focus on physical activity and fitness training. It’s important to note that the image provides limited information about the individuals’ backgrounds, and any assumptions about their race, ethnicity, or other personal attributes would be speculative.”